Who we are
Carolina Home + Garden is Western North Carolina's leading shelter magazine. We define the style that makes our area special: charming homes, beautiful gardens, and gracious entertaining. Articles are illustrated with striking photography in an oversized layout. The magazine goes beyond local appeal, speaking to a wider audience that aspires to the lifestyle found in the southern mountains.
Our audience
We address our readers as intelligent, sophisticated, and curious. Published quarterly, the magazine is mailed to 17,000+ affluent households. An additional 6,000 issues are distributed at upscale retail locations, such as art galleries, spas, furniture stores, antique shops, designer's studios, and more.
Inside Carolina Home + Garden
Carolina Home + Garden is comprised of features and departments. Feature articles cover homes, kitchens, gardens, and entertaining. Departments cover art and artists, food and drink, real estate and neighborhoods, people and personalities.
How to write for Carolina Home + Garden
We do not accept manuscripts, but are happy to consider a well-developed idea expressed in a query letter. A good query letter will:
- Reflect that the writer knows the magazine, its subject matter, and its style.
- Present a new story uniquely suited to Carolina Home + Garden.
- Present a fresh angle on traditional topic.
- Present the idea concisely, and in an arresting manner.
- Include the writer's bio and clips of published work.
- Include snapshots if the subject is a home, kitchen, or garden.
We do not accept queries from public relations agents promoting their clients or from writers who are paid by another source to write promotional material for business clients.
Assignments
An editor will contact the writer within three months if Carolina Home + Garden decides to pursue a story. Specific story angles, length, fees, and deadlines will be discussed at that time. Payment is made within 30 days of publication.
Submissions
The writer must verify any and all facts within a story -- therefore, stories must be submitted with documentation. Documentation should include the following:
Primary sources:
A list of contacts with phone numbers, plus writer's notes and/or audio tape recordings of relevant interviews.Secondary sources:
Articles in newspapers, magazines, books, and online. You must submit any articles or photocopies of the articles used to write your story. These should include the name of the publication, author, and date. If you used a book, photocopies should include the title, author, and page number. If you submit the whole book, you must indicate page numbers. If you used information from the web, you must include printouts of web pages, including URLs.Annotations:
You must also submit an annotated version of the final story, which indicates to the editor where the information comes from.
Editing
Carolina Home + Garden reserves the right to edit articles on the basis of length, style, or anything else that impacts how the story fits the style and substance of the magazine.
Sending stories
Email queries to ideas@carolinahg.com. Put "query" in the subject line.
